This social media video was produced for Bryan Post, one of America’s foremost child behavior experts and best-selling author, featuring him speaking at an adoptive parenting seminar. The seminar was 3 hours long and 14 social media videos were produced from the footage captured that day.

These videos are highly valuable to Bryan’s audience which is made up of adoptive parents and professionals in adoption and foster care spaces. This results in a highly engaged audience and growing engagement numbers. For example, when Champion Production began working with Bryan Post on his social media content he had about 1K followers on Instagram with 500 views on average per video. Today he has 6,500 followers on Instagram with 5K views on average per video. Some of his newest videos have gone viral, including a video with 278K views and another with 1.5M views.

These videos are posted on Facebook and Instagram. Combined with paid video ads, his content marketing strategy leads to continued growth his personal brand, as well as expansion of his companies LEAF Wraparound, Fear To Love, Bondify, and a new non-profit wraparound program he is starting in Southern California called Love Pathways.

This is one of many examples of his longer form educational and training content (his seminars) successfully being repurposed for content marketing.

Bryan Post’s Instagram account: @bryanpostofficial

Bryan Post’s website: https://www.bryanpost.com/