LEAF Wraparound needed a video ad, also known as a video sales letter, to expand their reach to adoptive parents who might not have heard about their services or to those that had heard of them, but needed more information on how they operate before being willing to contact LEAF about their services.

This ad speaks in detail about the LEAF Wraparound non-profit’s mission, what services they provide, and how they operate in fulfilling those services. Using a hook that speaks specifically to their intended audience, the ad captures attention immediately with its relevance and emotional impact.

It is used on various social media platforms as a paid ad. LEAF Wraparound continues to grow as a result of their marketing and advertising efforts, as well as the meaningful real-world difference they are making in the lives of adoptive families.

Client: https://www.leafwraparound.com/