This YouTube video ad was produced for Pardini Appliance in Ukiah, CA. The goal was to communicate to customers the difference between a local appliance store and a big box store.

Using humor and the drama of a real-life scenario of a refrigerator breaking down, the video communicates that local appliance businesses are often able to move quicker to help customers than the big box stores are.

Pardini Appliance invested enough ad spend to accumulate 214K views on this video. Champion Production Owner Eric Johnson wrote, produced, and directed this video ad in 2019 before starting Champion Production and while working as a Video Producer at AVB Marketing.