Video Production and Marketing for Adoption Non-Profits
Watch Video Examples and Read Success Stories
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Viral Social Media Video with 278K Views
The LEAF Wraparound Non-Profit needed to boost its social media presence in order to connect with more adoptive families in Northern California.
They needed engaging organic video content to provide real value to their audience of adoptive parents and adoption professionals to help spread the word that their non-profit is the real deal and is actually making a great impact in the lives of others.
This social media video skyrocketed to 278K views when their average view per video was around 500. Champion Production can help you tell powerful stories like this about your organization and spread the word far and wide about how valuable your services are.
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Powerful Client Testimonial Video
This non-profit needed social proof of how their services benefited their clients. Through powerfully real and honest interviews they were able to share how their agency completely transformed the lives of these adoptive parents.
The video highlights their journey from struggling and suffering as a family to their transformation of peace, love, and renewal. It has been shared on YouTube and Instagram as organic social content.
Because of its ongoing video marketing efforts, The LEAF Wraparound non-profit continues to expand its organization throughout Northern California and beyond, fulfilling their mission to foster love and create healing in the lives of as many adoptive families as possible. This testimonial is part of Champion Production’s strategy that has boosted their average views by 900%.
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Targeted Video Ad Campaign
LEAF Wraparound needed a video ad, also known as a video sales letter, to expand their reach to adoptive parents who might not have heard about their services or to those that had heard of them, but needed more information on how they operate before being willing to contact LEAF about their services.
This ad speaks in detail about the LEAF Wraparound non-profit’s mission, what services they provide, and how they operate in fulfilling those services. Using a hook that speaks specifically to their intended audience, the ad captures attention immediately with its relevance and emotional impact.
It is used on various social media platforms as a paid ad. LEAF Wraparound continues to grow as a result of their marketing and advertising efforts, as well as the meaningful real-world difference they are making in the lives of adoptive families.

Learn More About How Champion Production can Help you.
Champion Production is a full-service video production company based in Sacramento, California.
The Mission
Founded in the knowledge that integrating marketing expertise with the arts of storytelling and high-quality production yields optimal results for clients, Champion Production uses this tried-and-true strategy to deliver video content that not only resonates with viewers but also drives tangible results for clients. Whether your goal is to grow brand awareness, drive sales, foster continued engagement, generate leads, or raise funds, Champion Production can provide the videos backed with the strategy to get you there. The company specializes in producing social media content, corporate videos, brand videos, commercials and ads.
the Owner
Eric MacKinnon Johnson is a Writer, Producer, and Director from Encinitas, CA. He started his career in video production after graduating from New York University with a BFA in Screenwriting. Since then he has won screenplay awards at major film festivals throughout the country including the Atlanta Film Festival, Flickers’ Rhode Island International Film Festival, and the Sedona International Film Festival. He has been working as a video marketer for over ten years helping businesses and brands grow by telling their stories in meaningful and authentic ways to create real human connection with their intended audience.
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