Video Production Blog

Welcome to the Champion Production blog! Here you will find valuable information about creating your own videos, as well as updates about the company.

Gimbal Operator with RED Komodo Camera
Videographer on Chapman Dolly in Studio
Production Crew VCA Animal Hospitals Shoot
Two Videographers Appliance Video Shoot
A Successful Collaboration with High Velocity Creative
Eric Johnson Eric Johnson

A Successful Collaboration with High Velocity Creative

In this blog I talk about a great shoot I had with High Velocity Creative for Xtreme Manufacturing and Xtreme Cubes in Las Vegas, Nevada. I also talk about my role on the production and share strategies behind how I approached the shoot.

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Brand Video Gets 10X Views
Eric Johnson Eric Johnson

Brand Video Gets 10X Views

Champion Video Production produced a social media video for Felipe Bragiao Gym in Rancho Cordova and it got over ten times the amount of views that their content usually gets. This blog talks briefly about the strategy behind boosting the video’s engagement.

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How I Made A Viral Social Media Video
Eric Johnson Eric Johnson

How I Made A Viral Social Media Video

Watch a viral social media video that Champion Video Production produced and learn the strategy behind how it was made! This video reached 124k views and counting and was created for Bryan Post and the nonprofit - The LEAF Company.

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Maximizing Non-Profit Impact with Instructional Videos
Eric Johnson Eric Johnson

Maximizing Non-Profit Impact with Instructional Videos

Instructional videos for non-profits are valuable tools for educating viewers. They offer visual and auditory learning experiences, making complex information more accessible and more engaging, while reducing costs of in-person education. This video was produced in collaboration with the nonprofit NorCal Services for Deaf & Hard of Hearing in Sacramento, California.

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Yuba College 30-second Ad “I Belong”
Eric Johnson Eric Johnson

Yuba College 30-second Ad “I Belong”

This education ad was produced for Yuba College as they continue to foster an educational environment that is inclusive for all. Champion Video Production partnered with the marketing team at Yuba College to bring their vision to life with impactful visuals and statements.

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Why Documentary-Style Videos Work
Eric Johnson Eric Johnson

Why Documentary-Style Videos Work

Why do documentary style videos about business owners help to drive business growth? Through storytelling, authenticity, and high quality production, documentary-style videos about business owners have the potential to inspire customers and motivate them to choose their business over a competitor’s. People rally behind stories more than facts and figures.

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City of Woodland Video - Sorting Waste at Schools
Eric Johnson Eric Johnson

City of Woodland Video - Sorting Waste at Schools

Check out one of CVP’s newest videos made in collaboration with the City of Woodland, the Woodland Joint Unified School District, CalRecyle, and Allison Martin of Blueblossom Consulting. Champion Video Production produced three videos for Elementary, Middle, and High School students on how to properly sort their waste and help the environment.

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Bryan Post & the LEAF Company
Eric Johnson Eric Johnson

Bryan Post & the LEAF Company

Bryan Post and the LEAF Company are doing great things for adopted children and adoptive families. In this blog there is a video sharing some of Bryan’s immense understanding about trauma, my good impressions of working with him and his company, and some tips about how these types of videos perform well on social media.

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Stand Out with Video Branding
Eric Johnson Eric Johnson

Stand Out with Video Branding

In this blog post I discuss the importance of creating a unique brand image in your corporate videos. I also talk about how I used lighting design to achieve a unique brand image for this particular company.

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Use Video To Find Your Ideal Employees
Eric Johnson Eric Johnson

Use Video To Find Your Ideal Employees

In this blog post I talk about the benefit of using a video like this to aid recruitment and hiring efforts. I also offer some tips and insights about how you can make one of your own high-quality recruitment videos.

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What Does a Director Do?
Eric Johnson Eric Johnson

What Does a Director Do?

In this blog post I’ll discuss my role as Director on this ad that was produced by Sparkhouse and specifically how I worked with the team there at every stage of the production process.

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What Does a Video Producer Do?
Eric Johnson Eric Johnson

What Does a Video Producer Do?

In this informational post I dive into my responsibilities as a producer of this YouTube ad. I’ll walk you through each stage of its production and offer my insight as to why this role is so important to a project.

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Repurpose Your Video Assets To Maximize ROI
Eric Johnson Eric Johnson

Repurpose Your Video Assets To Maximize ROI

I’ll talk here about how to get the most out of your video project by creating video assets that can be used in a number of different ways. I’ll also talk about how you can use old footage to create new videos.

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About Us Video for a Small Business
Eric Johnson Eric Johnson

About Us Video for a Small Business

This is the story of my corporate video shoot with appliance business owner Danny Dees. Videos like this help customers get to know you and build trust before they meet you or buy anything from you.

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How To Create Unique Visuals In Videos
Eric Johnson Eric Johnson

How To Create Unique Visuals In Videos

In this blog post I talk specifically about how I created unique visuals for this video. I’ll go into detail about how I used lighting, camera movement, and editing to create the most engaging imagery.

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Using TV Ads to Get More Clients and Customers
Eric Johnson Eric Johnson

Using TV Ads to Get More Clients and Customers

In this blog post I break down the story structure for engaging and effective TV commercials, show an example of one, and talk about my role in creating a higher quality look for David Allen’s commercials.

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Engaging Video Banners
Eric Johnson Eric Johnson

Engaging Video Banners

This is the story of my recent experience creating a high quality video web banner for my client’s new website that immediately grabs a visitor's attention. I’ll talk about what equipment I used and how it was used on the shooting day.

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